On the one hand, they are confronted by a growing regulatory pressure, which among other things aims at ensuring and strengthening consumer and patient safety while improving product quality. On the other hand, the increasingly competitive environment forces companies to seek cheaper alternatives. In many cases this results in the outsourcing of some of their activities to lower-cost markets, which increases the complexity of supply chains. Such an alternative often means losing control and visibility over the products for which they are liable, which is in stark contrast with the prime objectives of the regulations with which they must comply.
Counterfeiting, product diversion, and thefts are on the rise and brand owners must deploy systems, technologies and solutions to provide visibility and control, not only in the Supply Chain but in the entire product value chain, from the most basic starting ingredients to the final consumer or patient.