PRODUCT & BRAND PROTECTION
Resilient visible security is the first line of defence in the fight against counterfeiting: eye-catching features that capture attention, trigger interest and enable clear-cut and instinctive authentication. QUAZAR® technology is one of SICPA’s brightest stars, offering vibrant colours and engaging visible effects that are quick and easy for end-users to authenticate. SICPASTAR® is a commanding visible security solution characterised by striking colour-shifting attributes that facilitate instant visual detection.
SICPA’s range of proven and patented invisible authentication solutions are designed to safeguard brands and products from the risks and liabilities of the counterfeit industry. They can play a vital role in product recall situations, preventing rogue warranty claims, defending the integrity of products and identifying weaknesses in the supply chain, and ultimately protecting brand value and ensuring trust.
SICPAGUARD® is a robust machine-readable security solution that encompasses a versatile security marker, integrated into inks or other vehicles, and a handheld detection device, enabling on-the-spot authentication by end-users.
SICPA OASIS® is a versatile security ink solution offering protection on two fronts: invisible and semi-visible. Liquid crystal pigments are used to produce a colour-changing design effect when viewed under a dedicated filter.
FORENSIC TAGGANTS can also be incorporated into the protective solutions mix, providing an additional layer of security for certified analysis by specialist laboratories.
SICPA is a leader in developing smart security solutions for a connected world. Visible and invisible security features are joined by next generation smart and connectivity technologies that connect devices to each other and transfer data back and forth.
DYNAMIC QR CODE - Copy-protected by SICPA’s proprietary graphical security technology and responding to the growth in instant smartphone verification, this secure code provides digital protection for products, with real-time authentication by end-users on a wide range of smartphone devices.