Product and Brand Protection
Focus on growing your business while we secure your products and brands
SICPA is a pioneer in authenticated security solutions for brands operating in a world of illegitimate trade. We deliver a comprehensive and customisable brand protection strategy with the aim of building a long-term relationship with each of our clients. Our core portfolio includes a security label solution, a packaging label solution, and a product security solution.
Our customer-centric approach provides a secure line of defence for end-consumers and helps our clients overcome new market challenges, all while building a safer future for trade and commerce. We ensure the integrity of your brand while safeguarding sensitive data with easy-to-use solutions.
Challenges
Counterfeiting is one of a host of complex and rapidly evolving security risks faced by brands and companies. SICPA offers a variety of adapted solutions to safeguard your products against emerging security challenges.
Counterfeit products (B2B or B2C) are fake copies of original products that are made and sold with the intention of deceiving people to make money. These fake products may look like the real ones, but they are often made with lower quality materials and methods that can be harmful to people’s health and safety.
Product adulteration involves deliberately making changes to products by replacing and/or partially diluting it's content to re-use original packaging for a lucrative purpose and subsequently deceive consumers.
Return and warranty fraud involves the illicit practice of purchasing, altering, and returning products for compensation, leading to substantial financial losses and an increased presence of substandard goods in the market.
Grey, or “parallel”, market diversion is when individuals or businesses use illegal or non-compliant sales channels to sell products.
Unauthorised or third-shift production refers to the production and sale of undeclared products on the black market by legally authorised manufacturers or entities.
Solutions
A five step process to support your business
Consultation
We invest time to thoroughly understanding your specific problem.
Analysis & diagnosis
We evaluate all information to make a deep analysis to understand the problem source and how to solve it efficiently.
Solution proposal
Based on your existing operational setup and in line with your brand strategy, we propose a solution that will address the challenge.
Implementation
We deploy quality and proven solution, while ensuring operational capacity.
Continuous support & development
We remain by your side throughout the project life-cycle catering to your unique needs through our technical support, trainings and workshops. In working together, we strive to provide anticipation and proactivity.
Security Label Solutions
One of the ways in which SICPA supports clients in effectively combatting counterfeiting is by offering security label solutions with highly advanced security features that get applied to a physical product.
These include witness, tamper-evident seals, shrink sleeves, and smart labels, and they are customised to respond to the needs of our clients.
Product Security Solutions
SICPA's Product Security Solutions are security solutions that are directly applied to or into the product, ensuring it's authenticity.
We provide different product security solutions that can include overt or covert security features. For instance, a covert machine-readable security marker can be integrated into inks or other vectors.
Packaging Security Solutions
Our packaging security solutions are directly applied onto the primary or secondary packaging of a product.
Overt or covert security features are applied to various types of packaging, such as blisters for pharmaceutical products, caps and films for the wine & spirits sector.
Case Studies
Every business faces it's own unique challenge when it comes to counterfeiting and learn more about how we respond to our customers' needs.
View practical insights through our concise case studies, illustrating real-world scenarios and effective solutions. Explore firsthand how our strategies have delivered tangible results for our clients.
Conferences & Events
11th Brand Protection Excellence Forum
June 6th , 2024 - June 7th 2024,
Munich, Germany
11th Brand Protection Excellence Forum (brainlinx.com)
Asian BPC
June 26, 2024 - June 27, 2024
The Resorts World, Sentosa,
Singapore
Asian Brand Protection Congress | World BI (worldbigroup.com)
Together, we help you protect your products and brands