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Drupa, the world's leading trade show for print technologies, has decided to turn challenges into opportunities and after a report of the physical event from 2020 to 2021, has taken the decision to run a 3 days digital event, from April 20 to 23 2021: virtual.drupa
SICPA participates by sponsoring the Touchpoint Packaging Area: a Hot Spot that covers different printing technologies and packaging types for different markets and welcomes brand owners, designers, material suppliers, converters and all other packaging industry experts!
On April 21 SICPA will give a live presentation that will consist of a discussion between Yann Ischi, from SICPA and Jane Raymond, a consumer psychologist and expert in visual and emotional cognition. The two will discuss how effective use of packaging with security labels equipped with visible features that enable consumers to easily and confidently authenticate a product, akin to those used on banknotes, could be an effective anti-counterfeit measure for consumer products.