11th Spirits Strategies and Innovation Conference 2025
SICPA at the Spirits Strategies & Innovation Congress
SICPA will be presenting at the upcoming Spirits Strategies & Innovation Congress in London, addressing a key topic at the crossroads of traceability, authentication, and digital transformation: “How to link the information collected in the Digital Product Passport (DPP) with an authentic product?”
With the EU’s Ecodesign for Sustainable Products Regulation (ESPR) driving the adoption of DPPs, the spirits industry is exploring how these digital tools can enhance sustainability, transparency, and brand protection.
On October 23rd at 15:35, Ilham Chahboune, Regional Business Director at SICPA, will share insights into the role of DPPs, the risks of digital counterfeiting, and how technology can ensure product authenticity.
Learn more: 11th Spirits Strategies and Innovation Conference 2025 - Arena International