All Press Releases

This article introduces key themes that will be explored in our upcoming webinar, “ROI of Brand Protection: Why Investing in Security Pays Off” taking place on Thursday, 13 November 2025. It outlines why brand protection is no longer optional and sets the stage for a deeper dive into its financial and strategic value.

In Episode 16 of the Coco - Click.Consume.Connect podcast, titled “Invisible Defenders: How Technology Guards the World’s Biggest Brands,” Xavier Urbaneja, Head of Market Segment Brand Protection at SICPA, joins the discussion to share expert insights into how B2B organisations can safeguard their products, reputation, and customer trust through advanced technological solutions.

In a world increasingly focused on environmental sustainability, brands are innovating to minimise their ecological footprint, and consumers are becoming more mindful of their choices. But while industries invest in greener materials and cleaner production, there’s a silent disruptor undermining these efforts: counterfeit goods. Often dismissed as just a financial or reputational issue, counterfeiting is also an environmental threat.

On the occasion of World Anti-Counterfeiting Day, established in 1999 and observed annually on 10th June, SICPA supports the fight against counterfeiting and illicit trade which have a global impact, through its diverse solutions and key areas of expertise. To mark this day, SICPA is launching a series of articles on - How is SICPA contributes in fostering legitimate trade, protecting citizens and supporting businesses.

In this article, we’ll explore how top luxury brands and industry leaders, like SICPA, are stepping up their efforts to combat counterfeiting. From leveraging cutting-edge technology to reconnecting with their heritage, luxury brands are adopting new strategies to protect their legacy, uphold brand exclusivity, and maintain trust with their loyal customers.

The global market faces an increasing threat from counterfeiting, which jeopardises economic stability, consumer safety, and brand integrity. Counterfeiting spans across multiple industries, from luxury goods to pharmaceuticals and cosmetics. The World Customs Organisation estimates that counterfeit goods account for over 3.3% of global trade. Furthermore, fake products do not just cost businesses and governments billions of dollars in revenue; they endanger consumer health and safety. As counterfeiters leverage digital tools and complex distribution networks, tackling this problem is becoming more challenging day by day.

This article dives deep into the world of counterfeit electronics trade and its implications. We will explore the factors that make electronic products vulnerable to counterfeiting, analyse its impact on businesses and consumers, and learn the strategies you can adopt to combat this issue.

In this article, we explore the various technologies used for brand protection, thereby equipping brands with the resources to deter counterfeiting and distribution of fake products.