10 June - World Anti-Counterfeiting Day
For the World Anti-Counterfeiting Day, SICPA raises awareness about the impact of counterfeiting and illicit trade.
At a time when trafficking is prevalent throughout the world, and is intensifying with unbridled globalisation, the most solid and sovereign means of control are essential to States and citizens. Indeed, facilitating trade implies securing it so that no loophole is taken advantage of.
On the occasion of World Anti-Counterfeiting Day, established in 1999 and observed annually on 10 June, SICPA supports the fight against counterfeiting and illicit trade which have a global impact, through its diverse solutions and key areas of expertise. To mark this day, SICPA is launching a series of articles on - How is SICPA contributes in fostering legitimate trade, protecting citizens and supporting businesses.
Upcoming articles:
September 2025: Focus on Revenue Mobilisation & Conformity
December 2025: Focus on Fuel Integrity
March 2026: Focus on Digital Identity
10 June 2026: Focus on Security Inks
For this first series, we will focus on the protection of brands and consumers.
As a pioneer in authenticated security solutions for brands operating in a world of illegitimate trade, SICPA deliver comprehensive and customisable brand protection strategies and solutions for businesses with the aim of building a long-term relationship with each and every one of our clients.
SICPA's Product and Brand Protection serves over 130 customers globally across more than 15 industries, marking and protecting over 3 billion products annually.
Here are a few examples of our tangible impact in the fight against counterfeiting:
A multinational corporation listed on the Fortune 500, specialising in pharmaceuticals and medical technologies, was grappling with serious challenges including counterfeit products, warranty return fraud, and liability risks.
Following a comprehensive assessment of their challenges and operational context, our experts proposed tailored solutions to address their specific needs.
SICPA implemented covert security features embedded in primary packaging - such as vial and syringe labels - as well as in secondary packaging like cartons and folding boxes. As a result, the company can now reliably authenticate its products, enhance patient safety, and generate valuable intelligence on the global spread of counterfeit goods, through the integration of our solution with their internal systems.
In another case, we partnered with a leading American multinational in the computer technology sector that was contending with counterfeit and substandard products.
To address these issues, SICPA deployed overt, tamper-evident security labels with vibrant security inks. This collaboration led to a measurable increase in consumer trust and brand reputation, strengthened confidence across distribution channels and returns, and reinforced the company’s overall protection against counterfeiting.
How can brands protect their products?
Protection against counterfeiting is essential for preserving brand integrity and fostering consumer trust. To effectively safeguard their products, brands should integrate advanced security features into their strategy. These features will make it significantly harder for counterfeiters to replicate products.
Additionally, educating consumers on how to identify genuine products and understand the risks of counterfeit goods is vital, as informed consumers are less likely to be deceived by fake products.
Furthermore, the brands need to collaborate with law enforcement and regulatory bodies to combat counterfeit activities. This further strengthens these efforts by ensuring that there is a coordinated approach to tackling the issue.
And finally, ensuring transparency and traceability throughout the supply chain helps prevent counterfeit products from infiltrating the market, thereby maintaining product authenticity and consumer confidence.
How can consumers help brands and protect themselves?
Consumers play a vital role in the fight against counterfeiting. They can protect themselves by purchasing products from reputable sources such as authorised retailers and official websites.
Including consumers in the fight against counterfeit products can help them to adopt the right reflexes to protect themselves. For example, consumers can get into the habit of checking for authenticity features such as markers that indicate a product's genuineness. Consumers can also help brands by reporting suspicious products to brands or authorities.
🔗 Discover more tips & tactics in the dedicated article: Educating Consumers and Partners on Counterfeiting - Tips and Tactics
Read our Product & Brand Protection articles
