Product and Brand Protection
Focus on growing your business while we secure your products and brands
SICPA is a pioneer in authenticated security solutions for brands operating in a world of illegitimate trade. We deliver a comprehensive and customisable brand protection strategy with the aim of building a long-term relationship with each of our clients. Our core portfolio includes a security label solution, a packaging label solution, and a product security solution.
Our customer-centric approach provides a secure line of defence for end-consumers and helps our clients overcome new market challenges, all while building a safer future for trade and commerce. We ensure the integrity of your brand while safeguarding sensitive data with easy-to-use solutions.
Challenges
Counterfeiting is one of a host of complex and rapidly evolving security risks faced by brands and companies. SICPA offers a variety of adapted solutions to safeguard your products against emerging security challenges.
Counterfeit products (B2B or B2C) are fake copies of original products made and sold with the intention of deceiving people for profit. These fake products may look like the real ones, but they are often made with lower quality materials and methods that can be harmful to people’s health and safety.
Product adulteration involves deliberately making changes to products by replacing and/or partially diluting its content to re-use original packaging for a lucrative purpose and subsequently deceive consumers.
Return and warranty fraud involves the illicit practice of purchasing, altering, and returning products for compensation. This leads to substantial financial losses and an increased presence of substandard goods in the market.
"Grey, or “parallel”, market diversion occurs when individuals or businesses use illegal or non-compliant sales channels to sell products.
Unauthorised or third-shift production refers to the production and sale of undeclared products on the black market by legally authorised manufacturers or entities.
Solutions & Services
A five-step process to support your business
SICPA Product & Brand Protection employs a customer-centric, five-step methodology to deliver tailored and effective brand protection solutions. This comprehensive process ensures end-to-end service, addressing each client’s unique challenges with precision and adaptability. By leveraging proven technologies and fostering close collaboration with customers, SICPA provides robust and sustainable solutions designed to safeguard brands and maintain consumer trust.
Case Studies
Every business faces its own unique challenge when it comes to counterfeiting and learn more about how we respond to our customers' needs.
View practical insights through our concise case studies, illustrating real-world scenarios and effective solutions. Explore firsthand how our strategies have delivered tangible results for our clients.
Electronics
Agri-foods
Wine & Spirits
Pharmaceutical
The Brand Protection Insider, by SICPA
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Conferences & Events
SICPA is devoted to nurturing relationships and disseminating knowledge by participating in diverse events.
Together, we help you protect your products and brands