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On the occasion of World Anti-Counterfeiting Day, established in 1999 and observed annually on 10th June, SICPA supports the fight against counterfeiting and illicit trade which have a global impact, through its diverse solutions and key areas of expertise. To mark this day, SICPA is launching a series of articles on - How is SICPA contributes in fostering legitimate trade, protecting citizens and supporting businesses.

In this article, we’ll explore how top luxury brands and industry leaders, like SICPA, are stepping up their efforts to combat counterfeiting. From leveraging cutting-edge technology to reconnecting with their heritage, luxury brands are adopting new strategies to protect their legacy, uphold brand exclusivity, and maintain trust with their loyal customers.

The global market faces an increasing threat from counterfeiting, which jeopardises economic stability, consumer safety, and brand integrity. Counterfeiting spans across multiple industries, from luxury goods to pharmaceuticals and cosmetics. The World Customs Organisation estimates that counterfeit goods account for over 3.3% of global trade. Furthermore, fake products do not just cost businesses and governments billions of dollars in revenue; they endanger consumer health and safety. As counterfeiters leverage digital tools and complex distribution networks, tackling this problem is becoming more challenging day by day.

This article dives deep into the world of counterfeit electronics trade and its implications. We will explore the factors that make electronic products vulnerable to counterfeiting, analyse its impact on businesses and consumers, and learn the strategies you can adopt to combat this issue.